Modernize Home Services
Brand, Web & Product Ecosystem Rebuild
Led the full rebrand of Modernize across web, UX/UI, and its product suite, including brand architecture, design systems, and in-product experiences. Built and scaled a creative team and AI-enabled workflows that improved design velocity, consistency, and quality across channels.
The Association of Certified Fraud Examiners
Rebrand & Creative Transformation
Directed the ACFE rebrand from strategy through execution, establishing a cohesive identity, scalable brand system, and creative workflows. Built team structure and processes that elevated quality, improved delivery, and enabled long-term brand stewardship.
Mattress Firm
360 Marketing & Campaigns Leadership
Led multi-channel marketing campaigns for Mattress Firm, aligning brand, creative, and execution across digital and campaign touchpoints. Built systems and team workflows to support high-volume output while maintaining brand clarity and consistency.
